Born and raised on a farm in Vryheid, Kwa-Zulu Natal and schooled
in East London, Eastern Cape,
Jack Atlantic now hails from Johannesburg, South Africa.
Having written and performed his first song at the age of eight,
his passion for music and song writing started at an early age.
During his High school days in the Eastern Cape he released his first
full length punk rock album under his band sub2Bsain at the age
of 16, which was made possible by winning a battle of the bands
competing against well established adult East London bands.
It was during this time that he gave up on a promising
swimming career to pursue his passion for music more seriously.
After matriculating in 2005, Jack relocated to Johannesburg to study contemporary music at Damelin Bramley (Previosly Allenby) and to pursue a full time music career.
It was at Damelin where he had the honor of studying under legendary music industry man, Benjy Mudie, who would 12 years later, play a crucial role in the release of his debut album.
While a music student at Damelin, Jack formed the band CherryKab with fellow music students and brothers Danny and Doulton Robson. The band would go on to have two massive radio hits namely, “Head Over Heels” and “We Got The Power” which charted on all major radio stations in South Africa(including 94.7, Algoa FM, East Coast Radio and KFM).
Sadly the band spilt in 2015, which forced Jack to take a break from the original music scene and focus on his craft and future identity.
During this time Jack performed on average 5 to 6 shows a week playing covers at restaurants, bars, weddings and corporate events across South Africa. Although fully booked and making a good living playing covers, Jack longed to be back on stage performing his original music and sharing his stories.
Then in March of 2020 Covid-19 hit the music industry hard. Over night Jack, a full time musician lost his only source of income and was unable to perform and make a living.
This led him down a dark path of depression. Thankfully, through the love and support of his wife and two year old daughter, he was able to overcome the depression an began focusing all of his efforts on writing original music again.
It was during the covid lock down that the songs that feature on his multi genre debut album,
appropriately titled “Repaired” were created.
His songs are all deeply personal and cover his personal life experiences, covering themes of loss and
heartache to love and the birth of his daughter.
After posting a demo song of his single “Over and Over” on social media in August of 2020 he would
once again cross paths with his mentor of 12 years earlier, Benjy Mudie.
Benjy requested to hear more, and impressed with what he heard, forwarded the album to iconic
South African label, Just Music who in turn signed Jack Atlantic at the end of August 2020.
Jack Atlantic’s debut full length album “Repaired” was released in September 2020 and was SAMA Nominated for Best Adult Contempoary Album in 2021 and also featured six Number 1 Hit singles on commercial radio stations across South Africa.
Jack Atlantic’s second full length album titled “Shipwrecked” was released on the 7th of July 2023, with the first singles “Shipwrecked” and “Thunder” currently charting on radio stations countrywide.